Can A Little Rebranding Save Struggling Public Schools In Chicago?

CITY HALL — Can a simple rebranding resolve such issues as segregation and resource disparities in Chicago Public Schools?

It can’t hurt, some alderman say.

WBEZ reported last week that new schools and additions tend to be built in well-to-do white areas, while overcrowded or underused schools in minority areas have to soldier on. That finding was nothing new to members of the City Council.

Ald. George Cardenas (12th) acknowledged “disparities right now that are pretty apparent,” saying, “When there’s an outcry from more affluent communities, we seem to react quicker,” as with the annex granted Lincoln Elementary, while “the Southwest [Side] is still overcrowded.”

The lack of resources also keeps schools segregated.

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